Introduced by the Department of Trade and Industry in collaboration with select retail partners, Go Lokal! is a market access platform provided to the Philippines' micro, small and medium enterprises (MSMEs) for market incubation and brand testing.
To date, Go Lokal! has assisted 478 MSMEs spread out in 114 Go Lokal! stores all over the archipelago that offer a wide range of products from finely-detailed fashion pieces to top-notch home and food items. More than a hundred of these MSMEs are now regular suppliers of partner retail establishments.
Go Lokal! is not just about going local. It is about being multi-local - the appreciation of Philippines traditions, patterns, colors and style that may be local to us, but exotic to others.
Go Lokal! is an excellent marketing avenue provided for free by the DTI and its retail partners for MSME incubation, marketing and branding.