Advances in e-commerce accessibility have greatly reduced barriers inhibiting MSMEs from building online customer bases, whilst providing more inclusive MSME opportunities. To empower MSMEs to take advantage of online resources, the project will present latest e-commerce trends, demonstrating how MSMEs can benefit from third-party selling platforms, tailored distribution services, e-finance and payment mechanisms, and evolving online consumer habits to foster business expansion opportunities. A two-day event will enable MSME owners, entrepreneurs, and policymakers to learn from and network with speakers including successful e-commerce entrepreneurs, logistics and e-commerce payment experts, third-party platform providers, and government representatives, through interactive presentations and moderated panel discussions. This project will support the business environment, market access, and internationalization priority areas by identifying what MSMEs need to better access the digital economy and increase participation in global markets, and developing recommendations and best practices for use by APEC member economies in developing policies to support MSMEs.
View More
